THE CUSTOMER HAS CHANGED.
HAVE YOU?
INTERNATIONAL KEYNOTE SPEAKER | CUSTOMER TRUST & INSIGHT STRATEGIST
HI, I’M KATRINA!
Katrina helps leaders understand how today’s customer decides who to trust and what that means for growth.
Katrina brings deep commercial experience to her work. She led a $140M sales team for a Fortune 100 company and built a 150,000-strong community on a minimal marketing budget.
She has been speaking professionally for over a decade, delivering keynote presentations across Australia, the US and Europe, and has presented alongside companies including Google, Facebook and Audible.
Katrina is the author of two best-selling books and a recognised media commentator on customer behaviour and business growth.
Her work draws on global research and real-world application, translating customer insight into practical strategies that improve conversion, retention and long-term growth.
Katrina’s fascination with customer behaviour started early and has shaped a career dedicated to understanding how people decide what to buy and who to trust.
Because in today’s market, understanding your customer is no longer optional.
It is the foundation of growth.
Trusted by Leading Organisations
See KATRINA on stage
KATRINA’S LEADING KEYNOTE TOPIC
LEADING KEYNOTE
The Trust Deficit
How Today’s Customers Decide Who to Trust and Why It Drives Growth
Customer behaviour has changed. Most organisations have not caught up.
Today's customers no longer ask, Who is best? They ask, Do I trust this enough to choose it?
This is The Trust Deficit, the growing gap between how much organisations believe they are trusted and how much customers actually trust them. And it is quietly costing them conversion, loyalty and growth.
In this leading keynote Katrina introduces The Customer Trust Code, her original framework for how trust is built, lost and assessed across every generation, from Baby Boomers to Generation Alpha. Katrina’s current national primary research into customer trust in Australia is building on this framework to support this keynote with fresh, real-time data.
"Katrina McCarter is one of the most insightful voices on customer behaviour and trust in the market today." Andrew Griffiths, International Bestselling Business Author
katrina’s 2026 keynote topics
THE TRUST
DEFICIT
How Today’s Customers Decide Who to Trust and Why It Drives Growth
MEET YOUR CUSTOMERS
WHERE THEY ARE
How Different Generations Choose, Engage and Decide
DIFFERENT
OR DIE
How to Stand Out in a Market Where Customers Have Endless Choice
MARKETING WITH
NO MONEY
How to Grow Your Business Without a Big Budget
GET MORE
CLIENTS
How to Get Found, Chosen and Recommended
THE POWER
SHIFT
How Women Are Reshaping Consumer Behaviour and Growth
WHY BOOK KATRINA
A Distinct Perspective on Customer Trust
Katrina focuses on how customers decide who to trust and how that drives growth, not generic marketing theory.
Research-Driven
Insight
Evidence based insights grounded in research, not opinion or commentary, including new national research currently underway into customer trust in Australia.
Tailored to Your
Audience
Content adapted to your industry, audience and event objectives for maximum relevance and audience engagement.
Commercial and
Practical
Clear strategies that improve conversion, retention and customer loyalty.
Global
Perspective
International speaking experience across Australia, New Zealand, the US, UK and Canada.
Easy to
Work With
Professional, responsive and collaborative from briefing to delivery and beyond.
KATRINA IS ALSO A MEDIA COMMENTATOR
THE IDEAL ENGAGEMENT
Designed for impact, not just inspiration
Most keynotes inspire in the room and fade by Monday morning.
The organisations that see real change don’t just bring in a speaker. They bring in a speaker and then do the work.
1. KEYNOTE — Setting the direction and reframing how customers decide who to trust
2. WORKSHOP — Turning insight into practical, organisation-specific strategies
3. IMPLEMENTATION — Driving momentum post event with bespoke programs, masterminds and resources
HERE’S ALL THE WAYS TO WORK WITH KATRINA
SPEAKING
COACHING
CONSULTING
PROGRAMS
create something your audience will remember
Every event is different, which is why Katrina tailors every keynote, workshop and engagement to your audience, industry and objectives.
If you're looking for practical insights, fresh thinking and a speaker who delivers lasting impact, Katrina would love to hear from you.
STAY AHEAD OF THE TRUST CURVE
Katrina is currently running new national research into customer trust in Australia, and the results will be shared with subscribers first.
Sign up for her fortnightly newsletter and receive fresh insights on customer behaviour, trust and growth, plus early access to research findings before they go public.