Hello, I’m Katrina McCarter. 

As an award-winning international speaker, best-selling author and marketing strategist, I specialise in helping brands drive sales and profit within the Mum market.

I am an engaging speaker who shares actionable recommendations based on research and a deep understanding of mothers.  In October 2018 I won the ‘Take the Cake’ Best Speaker award in New York after giving the closing keynote address at the M2Moms – The Marketing to Moms conference. In September 2018 I was the only English speaking presenter in Paris to share my research at the Moms & Marketing conference.

For the past five consecutive years I have been named a finalist in B&Ts Women in Media awards. Inside Small Business named me in their 2021 Top 50 Small Business Leaders and Remodista named me in a global list of 100 women for business disruption.

I’d love the opportunity to help you and your business. If you’d like to work with me in some way please get in touch.

The world’s best secrets and strategies to turn a zero budget into a profitable business, shared by Australia’s top partnerships and marketing strategist Katrina McCarter.


I’m an accomplished international speaker who is focused on helping business owners and marketing professionals drive sales and profit by better understanding their customers. 

In 2022 I have six presentations and two workshops which are designed to engage and create real change in your audience’s thinking.  
I invite you to view my Speaker Kit. 


international speaking locations

“I had the pleasure on programming Katrina into the content for ad:tech Sydney and I am really pleased I did. Her delivery was polished and insightful. In a world where technology is personalising everything around us, it is important that marketers think about different segments deeply and clearly and if you are marketing to Mums, Katrina is your lady. I recommend her to anyone who needs to make meaningful connections to Mums.”

Ryf Quail, Content Director, ad:tech Sydney

“Katrina McCarter is one of the leading Australian authorities on marketing to mums. She is the first person to really back her strategies and suggestions with in-depth research.”

Andrew Griffiths, Australia’s #1 Small Business and Entrepreneurial Author

“Katrina ROCKED our stage. In less than 5 minutes she had 350 people in rapturous applause!  What more could I ask for?”

Glen Carlson, Dent Global


I launched my first book, Marketing to Mums: How to sell more to Australia’s most powerful consumer in August 2016. It went #1 on Booktopia’s Business Bestseller list outselling the likes of Simon Sinek, Timothy Ferriss and Sophia Amoruso. 

A must read book for anyone who sells anything – seriously. Mothers drive the commercial decisions every family makes, and ‘Marketing to Mums’ is my new bible on how/ when/ why/ where to pitch to this most powerful consumer class. The data McCarter presents is compelling. I can’t recommend this book more highly, and in fact have already recommended it to many of my colleagues. Great read.

Kate, review
In December 2018 I launched the world’s first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
In Marketing to Mums – the podcast, I interview leading experts from the around the globe to share the latest research, insights and the subtle nuances of different Mum segments. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the podcast caters for CMOs, Marketing Directors, Marketing Managers, Brand Managers, Digital Marketing Executives, Customer Insight teams and Business owners.

My podcast episodes are approximately 30 minutes per episode making them perfect for the commute to and from the office.


I am an experienced media commentator who can comment on a range of issues related to mothers and business.

I have experience across all mediums having appeared on TV, Radio and in print over the past seven years. I am a researcher also so am often able to support my comments with unique data points. 

Katrina is the founder and CEO of Marketing to Mums, a marketing and research consultancy. She is a Marketing Strategist who specialises in helping brands sell more effectively to the world’s most powerful consumer, Mums. She is the best-selling author of Marketing to Mums and the host of Marketing to Mums – the podcast.