About

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KATRINA YOUR WINGWOMAN YOUR SPEAKER

My mission: to teach businesses to understand customers, master marketing and build strategies that create lasting change and relevance 

 My mission: to teach businesses to understand customers, master marketing and build strategies that create lasting change and relevance    

I understood the power of money early. At age 11, I earned it picking up golf balls from the local course. At 13, Mum made me start doing financial reports with forecasting of my expenses for the school term ahead (that lasted until I finished Year 12.) At 16, I saved enough from two years’ work at KFC for a New York holiday. During a bachelor of business in marketing, I made and sold jewellery. Studying arts management at WAAPA, I worked for an art dealer, and that’s where I learned to sell.
 
Those skills saw me lead sales teams and run big supermarket accounts for a Fortune 100 company. After having three kids, I launched my first business, an online shopping website. I sold it five years later after growing it to a national community of 150K without ever spending more than $300 a month on marketing. Meanwhile, I founded a second business called Marketing To Mums, Australia’s only consultancy and research agency focused on helping brands sell to the world’s most powerful consumer.

 

In 2019 I started sharing my global skills and strategies, coaching entrepreneurs and small business owners to identify and negotiate their own strategic marketing partnerships. To market with no money. To achieve absolute clarity, outrageous confidence and true commercial success. To understand the secret languages of consumers and what triggers buyer behaviours. To help businesses and audiences increase productivity and create and deliver fabulous results while increasing satisfaction.

 

I love sharing the marketing strategies I’ve learned and built over decades and I really love understanding people and why they do what they do. I have a knack for picking up differences between generations. My happy place is working with small business owners.
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ACCOMPLISHMENTS

  • ZBest Speaker award winner at the prestigious 2018 M2Moms conference in New York
  • ZNamed by Remodista as one of 100 Women2Watch in Business Disruption which “recognizes leaders and innovators who are solving complex and forward-thinking challenges in all areas of global business"
  • ZFinalist in B&T's Women in Media Awards 2017-2021
  • ZTop 50 Small Business Leader 2021
  • ZGlobal speaker who has shared the stage with Facebook, Google and Audible
  • ZCo-Founder and Contributor to The BIG Small Business Survey, an annual research project identifying the key issues impacting Australia's small business community
  • ZLeading national researcher into Australian mothers' consumer behaviours with significant research undertaken in 2016, 2019 and 2022

WHY WORK WITH ME?

Congratulations. You’ve made it this far by yourself. But there are a lot more challenges and twists still to come in your story. It’s hard to navigate them on your own. Forbes says 90% of leaders will improve when they hire a business strategist.

One thing I’ve learned from decades running a $140 million team and then my own businesses is that having expert, experienced help is key. Someone to hold you accountable. To interpret marketing technology and trends. To do the research legwork so you understand your ideal customer and how to keep them forever.

My top skill is using a data-based approach to investigate what you are your business are doing brilliantly, where you need help and how to create and implement a blueprint for success. I share my proven strategies and experience so you can cut costs, create dream partnerships, understand marketing and see profits soar.

LET'S TEAM UP