I’m Katrina.


I find practical, creative ways to make money and see opportunities that others don’t.

My first job was at age 11, clearing balls off the golf course next door for $2 a day. At 14, I saved enough from my $3.28 an hour job at KFC for a trip to New York. I’ve sold pet food, run corporate sales teams, and in my thirties—as a stay-at-home mother of three—founded an online shopping website that attracted strong partners, 150,000 members and a great price when I sold it in 2016.

Now, more than a decade later, I’m the CEO and founder of Marketing to Mums, a marketing and research consultancy that helps brands sell more effectively to the world’s most powerful consumer.

I also own and run Partnership Mastery, a business which showcases my superpower of marketing with no money. I help brands identify, pitch and negotiate partnerships, which I know are the best, lowest cost way to rocket success.

I’m a business coach, Australia’s leading marketing and partnerships strategist, a five-time B&T Business Awards finalist and an award-winning international speaker. I’m the bestselling author of Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer (#1 on Booktopia’s Business Bestseller list) and The Mother of All Opportunities.

Coming soon: my 2022 book on how to use collaborations and other no-cost marketing to build lasting brands and success.