by katrinam | Jul 22, 2026 | Uncategorised
We hear a lot about trust in global business. It’s become one of the biggest buzzwords in marketing, leadership and customer experience. Every conference has a session on trust. Every strategy document talks about building trust. But I think we’re missing the most...
by katrinam | Jun 24, 2026 | Uncategorised
On a recent Canada trip, I caught up with Jackie, an old Perth friend. She’s lived in Toronto for 20 years. Jackie took me on a one-day retail safari of the city’s most successful brands and entrepreneurs (big thanks Jackie). I clocked up 27,000 steps (without even...
by katrinam | Apr 29, 2026 | Uncategorised
There’s a shift happening in business right now. Most organisations can feel it. Few can explain it. Growth feels harder. Customers take longer to decide. Loyalty disappears faster than expected. This isn’t a marketing problem. It’s a trust problem. We’re operating in...
by katrinam | Apr 29, 2026 | Uncategorised
Last November, I spent two weeks pounding New York City footpaths on a scouting mission. My goal: find the new rules of customer connection. Find the clever shifts and deep customer insights that the world’s most competitive market is using to win right now. Because...
by katrinam | Mar 11, 2026 | Uncategorised
If we were meeting in real life, I’d suggest a coastal walk, a good wine, or a window seat somewhere interesting. Anything but a boardroom. While business is a massive part of my world, it’s never been the only part. A few years ago, my partner Mark organised what...
