by katrinam | Apr 29, 2026 | Uncategorised
There’s a shift happening in business right now. Most organisations can feel it. Few can explain it. Growth feels harder. Customers take longer to decide. Loyalty disappears faster than expected. This isn’t a marketing problem. It’s a trust problem. We’re operating in...
by katrinam | Apr 29, 2026 | Uncategorised
Last November, I spent two weeks pounding New York City footpaths on a scouting mission. My goal: find the new rules of customer connection. Find the clever shifts and deep customer insights that the world’s most competitive market is using to win right now. Because...
by katrinam | Mar 11, 2026 | Uncategorised
If we were meeting in real life, I’d suggest a coastal walk, a good wine, or a window seat somewhere interesting. Anything but a boardroom. While business is a massive part of my world, it’s never been the only part. A few years ago, my partner Mark organised what...
by katrinam | Jan 18, 2026 | Uncategorised
Last year I travelled overseas four times—part holiday, part research, part permission slip to notice what’s happening in the world when you lift your eyes off the laptop and wander. And one trend jumped out at me everywhere I went: smart retailers are turning their...
by katrinam | Jan 18, 2026 | Uncategorised
For more than a decade I’ve studied underserved consumer segments—the groups whose needs, motivations and realities are overlooked despite their spending power, influence and loyalty. For 2026, one segment stands out as urgent: parents of neurodivergent children....
