by katrinam | Mar 11, 2026 | Uncategorised
If we were meeting in real life, I’d suggest a coastal walk, a good wine, or a window seat somewhere interesting. Anything but a boardroom. While business is a massive part of my world, it’s never been the only part. A few years ago, my partner Mark organised what...
by katrinam | Jan 18, 2026 | Uncategorised
Last year I travelled overseas four times—part holiday, part research, part permission slip to notice what’s happening in the world when you lift your eyes off the laptop and wander. And one trend jumped out at me everywhere I went: smart retailers are turning their...
by katrinam | Jan 18, 2026 | Uncategorised
For more than a decade I’ve studied underserved consumer segments—the groups whose needs, motivations and realities are overlooked despite their spending power, influence and loyalty. For 2026, one segment stands out as urgent: parents of neurodivergent children....
by katrinam | Nov 26, 2025 | Uncategorised
Every so often you read a stat that makes you rethink what you thought you knew about marketing. The latest one to have that effect on me is from the Harvard Business Review. And it’s a doozy. When someone spends just ten minutes interacting with your brand in the...
by katrinam | Nov 13, 2025 | Uncategorised
I’ve had a very big year of travel. Some of it was purely for pleasure — think Croatia, Montenegro, Albania and Greece in June. But most of it was for business: Birmingham in the UK, New Orleans, New York, plus plenty of trips up and down Australia’s east coast and...
