by katrinam | Apr 2, 2025 | Uncategorised
Let’s be honest—we live in a world with precious few surprises these days. Where surprise and delight is a dying art. We find out the sex of babies months before they’re born, tell friends the names we’ve picked out. We Google restaurant menus before setting foot...
by katrinam | Feb 20, 2025 | Uncategorised
As small business owners, there are countless things which keep us up at night. Wanting to support ourselves and our families. Worrying about marketing strategies, attracting customers, rising prices and reliable staff. Since I launched my first business almost...
by katrinam | Nov 20, 2024 | Uncategorised
One thing I always include when I’m updating my bio or About page is that I’m a five-time B&T Women in Media finalist. Not just because I feel proud of the work that went into that recognition but because I know that every business benefits massively from being...
by katrinam | Oct 29, 2024 | Uncategorised
Whitney Wolfe Herd turned Bumble into a multi-billion-dollar company by being obsessed with transforming the way people date. Melanie Perkins revolutionized graphic design by launching Canva. These aren’t just stories of entrepreneurial success. They’re stories of...
by katrinam | Oct 2, 2024 | Uncategorised
Coming into spring, I needed to reset and replenish my creative batteries. But I also had a mission to complete: to research whether a great customer experience still drives business growth at a time when digital tools are transforming the landscape. Ever the...
