by katrinam | Nov 20, 2024 | Uncategorised
One thing I always include when I’m updating my bio or About page is that I’m a five-time B&T Women in Media finalist. Not just because I feel proud of the work that went into that recognition but because I know that every business benefits massively from being...
by katrinam | Oct 29, 2024 | Uncategorised
Whitney Wolfe Herd turned Bumble into a multi-billion-dollar company by being obsessed with transforming the way people date. Melanie Perkins revolutionized graphic design by launching Canva. These aren’t just stories of entrepreneurial success. They’re stories of...
by katrinam | Oct 2, 2024 | Uncategorised
Coming into spring, I needed to reset and replenish my creative batteries. But I also had a mission to complete: to research whether a great customer experience still drives business growth at a time when digital tools are transforming the landscape. Ever the...
by katrinam | Sep 2, 2024 | Uncategorised
Having just clocked up another birthday, there’s one unusual business metric I’m increasingly watching very carefully—sleep. If you’ve ever experienced disrupted sleep (hello, parents) and the chaos it can cause in how you feel emotionally, mentally and physically,...
by katrinam | Aug 20, 2024 | Uncategorised
On any given day women run the consumer world, according to Forbes. Their spending power means they make 85% of global purchases. So knowing how to market to women and particularly mums during a cost-of-living crisis is vital for businesses now. You need to make them...
