LET'S TALK
GAPS RESEARCH STRATEGY
BESPOKE RESEARCH AND STRATEGY to GROW YOUR SALES AND PROFITS
Want to rocket your success and visibility? Consulting with me involves four phases: I’ll do a report or assessment to identify gaps and opportunities in your business, then run a research project to identify your most profitable customer. I’ll create a strategy to attract more of those people then consult with the business to support you through the implementation phase.
I also offer bespoke project consulting—send through your brief and let’s start a conversation.
WAYS TO WORK WITH KATRINA AND GROW YOUR SALES
BUSINESS ASSESSMENTS
Drawing on my entrepreneurial expertise, experience running a $180 million team at a Fortune 100 company and academic insights, I immerse myself into businesses and brands to identify gaps and opportunities that others may not see.
MARKET RESEARCH
With accuracy and a time critical mindset, I deep dive to help brands and businesses identify their most profitable consumer – including not only their profile but their behaviours, motivations and reasons for choosing the brand. This valuable information gives you a competitive advantage.
CONSUMER INSIGHTS
I access exclusive reports and findings from my bespoke research projects into Australian consumers so you can develop a better understanding of your market and develop successful sales strategies. It takes away costly guesswork and gives you real answers.
STRATEGY
Bring me in to facilitate strategy development and ideation for new income streams, new products/services and making your existing services irresistible to your desired market. I tap into the latest consumer trends as well as tried and trusted strategies.
TEAM TRAINING
Using critical research-based insights about consumers and what strategies are working well in the marketplace in real time, I upskill your team and give them confidence for what lies ahead for the next 6-24 months.
PROJECT CONSULTING
Your project is unique to you. Knowing that, I do bespoke projects for clients – think identifying suitable partners, identifying and negotiating with influencers for an upcoming campaign or helping you dream up fresh ideas for promotional campaigns.
WORKING WITH KATRINA
WHY ME?
I’m one of Australia’s only business coaches with a specialist marketing and research agency with a decade of experience. That means no outsourcing of research to other companies—you save money and time, we get the results you want.
some of the clients i have worked with
Testimonials
WHAT THEY
SAY FEEL ACHIEVED
“Katrina was brought in as an external marketing specialist in our field to moderate and guide our Strategic Marketing Planning Day. Here Katrina started off by framing the ever changing market for us which laid the ground work for the business to work through and start to make medium to long term changes to the way we market to our target audience present and future. Katrina’s hands on personal experience and practical examples allowed us to work though the challenges and opportunities and having a qualified, objective third party involved in the day gave us perspective. The day turned out to be successful for the business and exceeded our expectations.”
Lee Klass, Brand Manager – Baby, NicePak Products
“Katrina was the link we needed to make our research outcomes relevant and accessible for our target market. The opportunities she identified were novel, but all were highly relevant for our product dissemination. Her ongoing and engaging communication really inspired us to see the possibilities for making an impact with our work – from identifying collaborative partnerships with industry, to identifying the most cost-effective advertising opportunities, through to identifying relevant sources of additional research funding. She helped us understand the bigger picture and needs of our target market so we can make a real difference to the lives of women with young children.”
Dr Yvette Miller, Associate Professor (Public Health), QUT