SPEAKING
AWARD-WINNING CONTENT COOL KEYNOTES EXPERIENCED PANELLIST

keynotes that deliver,

every time, to every audience

On stage, my goal is to share with business owners and marketing teams practical insights and pathways to fabulous financial success.

My mission? To inform, educate and entertain. To create real change in audiences’ minds and results.

Why me? I’m a double threat. Book me for an event or conference, and I can do a keynote then run a workshop or sit on a panel. I can cover multiple topics, saving you on flights and admin and creating the opportunity for the audience to build trust throughout the conference with one speaker who takes them on different journeys.

I’m an international award-winning speaker who has shared the stage with the likes of Google, Facebook and Amazon in New York and Paris as well as all over Australia. I’ve delivered my proven, replicable strategies and insights to thousands of people, earning a reputation for being easy to work with, having great delivery style, interacting with audiences and working easily across small business and corporate industries. In the words of Nan McCann, Producer of Marketing to Moms in New York, “On the page or on the stage, Katrina always delivers.”

some of my 2024 speaker topics

marketing with no money

Think your business needs to spend big to have a big impact? Think again. Award-winning marketer and author Katrina has a long, proven track record in marketing on a shoestring budget – she attracted 150,000 members to her first business on a tiny marketing spend. She shares 2024’s five top replicable strategies (including partnerships, brand story and a couple of surprises) for growing brands and businesses using creativity rather than mega bucks. Knowing how to market with no money is super relevant right now for small businesses. According to 2023’s The BIG Small Business Survey, 58% of small business owners find marketing overwhelming and struggle to work out the best way to grow their business. Drawing on her marketing experience both as a Fortune 100 team leader and entrepreneur, Katrina demystifies marketing and steps you through using existing resources and focusing on unconventional approaches to differentiate your business from competitors and generate buzz.

generational marketing: the age old question

Expertly decoding what all six generations of consumers will respond to in the next decade, Katrina spells out the urgency of a survival plan to future proof your business to stay relevant. Backed by insights from her own research agency, Katrina steps you through how data answers the age-old question of truly understanding each generation of consumers and their behaviour, characteristics and triggers. She shares how businesses can adapt their marketing channels and messaging to best cater for each generation if they want to be successful.

your new superpower: partnerships and collaborations

Of the thousands of ways you could change up your business in 2024, there’s one strategy which will grow it fastest with the lowest spend: partnerships and collaborations.

Leading partnership expert, Katrina tells how a lucky punt – joining forces with another business for a competition – was the major revelation in her decades of business. It saw her grow a community from zero to 150,000 in five years with less than $300 per month spent on marketing.

Now she believes all businesses are one strong partnership away from the success they desire. In this presentation, Katrina guides you through the exact, replicable blueprint she’s used many times over decades to create thriving communities and continued strong entrepreneurial success using partnerships and a tiny marketing budget.

five keys to supporting small business growth in 2024

Marketing expert Katrina is armed with decades of experience leading $140 million teams for a Fortune 100 company and running her own successful businesses – including one she grew from scratch to a community of 150,000 with a marketing budget of $300 a month. She’s a specialist at understanding how to grow businesses and these days, small biz owners like herself are her obsession. She runs her own research laboratory to uncover the data and strategies which support success and in late 2023 co-authored the second annual, national survey which uncovers the major issues and opportunities facing small businesses today (she was also co-author on the first.) Her presentation helps councils, memberships, associations, industry bodies and organisations servicing small business owners understand the practical steps – think focusing on customer experience, embracing digital transformation and exploring partnerships and collaborations – to take to support small businesses to grow their success and visibility.

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Other ways i can
assist you

Private Podcasts
Video and written content
National Roadshows
Virtual webinars and masterclasses
Bespoke training programs

some of the clients i have worked with

WHAT THEY
SAY FEEL ACHIEVED

“Katrina delivered a highlight presentation to almost 500 delegates at our Look Forward Conference in October, educating our audience of optometrists and their teams to better understand Gen Y and Gen Z in order to attract, engage and delight these future eyecare consumers. As always, Katrina’s delivery landed perfectly. She managed to simplify complex ideas through an easy to follow structure, providing practical strategies and advice for implementation now and in the future. This keynote attracted a 5 star rating from attendees and as a result of the interest in this topic, we have scheduled full day generational marketing face to face education sessions for our members with Katrina in 2023.”

Sarah O’Connor, Marketing Manager, Provision

“We have been fortunate to feature Katrina McCarter on our M2Moms®-Marketing to Moms program for the past 3 years. Founded in 2005, M2Moms® is the only executive learning event in the world that specializes in helping brands deliver better business results with today’s mom & family consumers. Katrina is one of the leading voices in the world on this topic. She is a global expert whose passion and prowess is boundless and borderless. Katrina has a signature style of speaking that is smart, clear, logical and action oriented. Katrina uses case study examples that help us understand immediately how the keys she teaches can be applied to produce positive results. Her new book, The Mother Of All Opportunities: A strategy for a decade of growth, profits and market share gains, is a must-read for all mom-brand businesses. On the page or on the stage, Katrina McCarter never disappoints. She’s got the goods.”

Nan McCann Co-Founder & Producer M2Moms®-The Marketing to Moms Conference M2W®-The Marketing to Women Conference

“Wow. It is rare you get to work with someone who is not just engaging but knows her stuff and knows it well. What stood out for me were two things.
1. the amount of research and time Katrina put into tailoring her presentation for the client.
2. Her innate and uncanny ability to make the complex simple and articulate it clearly and concisely.
Don’t hesitate, just book her.”

Nigel Collin, Keynote Speaker, Emcee and Facilitator

“Katrina ROCKED our stage. In less than 5 minutes she had 350 people in rapturous applause! What more could I ask for?”

Glen Carlson, Dent Global

“I had the pleasure on programming Katrina into the content for ad:tech Sydney and I am really pleased I did. Her delivery was polished and insightful. In a world where technology is personalising everything around us, it is important that marketers think about different segments deeply and clearly.”

Ryf Quail, Content Director, ad:tech Sydney

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