After a year when her long marriage ended, a relative suicided and a child suffered severe mental health problems, Katrina McCarter found herself with a new challenge almost by accident—having to tackle a famous walk meant only for elite hikers. But the author, speaker and entrepreneur’s six days on the Larapinta Trail transformed her world and business in the most unexpected ways. Katrina shares lessons for teams and individuals about how being in the desert with nothing meant everything, and brought great perspective and new life to everything she does.

Your success over the coming decade will be determined by your ability to form deep, meaningful connections with different generations of consumers. What will consumers respond to? How does your business connect with what consumers really want? Future proof your business by understanding how to market your business to attract, engage and build meaningful relationships with customers no matter what their age or stage of life. In this forward thinking workshop, award-winning marketer will deep dive into the key characteristics, behaviours, motivations and communication preferences of each of the six generations – Alpha, Gen Z, Gen Y (Millennials), Gen X, Baby Boomers and Seniors. Drawing on research and her own generational expertise, you’ll learn how to reach the right people, on the right channel, at the right time using the right language. You’ll walk away with a clear understanding of how to deeply connect with each generation of consumer and learn how your business might need to adapt its marketing, both now and in the future.