My Speaker Career
It wasn’t particularly polished, but at least I can say my first professional speaking gig was on a big stage—at the Perth Entertainment Centre in front of 3000 people. I nattered on on behalf of my primary school and mum told me later I hadn’t muffed my lines and was quite good.
That experience was enough, apart from the odd presentation delivered at work conferences, until late 2015. My passion for one subject, the power of mothers as consumers, made me find my voice and saw me armed with the microphone at conferences and events.
Then, another surprise twist. In 2016 my first book Marketing to Mums: How to sell more to Australia’s most powerful consumer became a Booktopia No 1 bestseller and suddenly I had speaking invitations from all over Australia, the US and France.
In 2018, after delivering the closing keynote address, I won the ‘Take the Cake’ Best Speaker Award at the M2Moms – The Marketing to Moms Conference in New York. Sponsored by Google and attended by leading research organisations and big brands, it’s the world leading event for marketers who specialise in the Mom space.
It was my third consecutive year speaking at this conference, and I also was invited to speak in Paris at the Moms & Marketing conference where I shared my research into Australian Mums.
My speaker business is now a major arm of my global businesses. I’m proactive in developing engaging presentations which deliver practical recommendations that can be immediately implemented into any organisation. I’ve spoken at dozens of events to thousands upon thousands of people.
This year I have ten presentations and one workshop. Each one is designed to help marketing professionals deliver an improved ROI by understanding mothers in Australia more deeply. Click here to see my 2021 presentations and receive my latest Speaker Kit. Of course, I can also create bespoke presentations which mesh my personality and expertise with your individual business focus.
My promise: I’m not one of those speakers who arrives 30 minutes before the engagement and leaves immediately after. I spend the day at your event engaging with your audience, answering questions, sharing my insights and giving extra value.
I’m professional. I’m expert. I’m an international award winner. And I’ve come a long way from my Perth debut. Contact me here about booking me to make your event a standout.
AWARDS & ACCOLADES
“Katrina McCarter, Founder & CEO of Marketing to Mums (www.marketingtomums.com.au), a marketing and research consultancy based in Melbourne, Australia, was voted by the brand marketing and advertising executives who attended the 2018 M2Moms® as the best speaker on this year’s program. M2Moms® – The Marketing to Moms Conference (www.m2moms.com) is an annual two-day executive learning event designed to help brands build more business with today’s moms. It was held October 2 & 3 in New York City. McCarter will receive a personalized, engraved Simon Pearce Cake Plate honoring her achievement on next year’s conference stage.”