SPEAKING
AWARD-WINNING CONTENT COOL KEYNOTES EXPERIENCED PANELLIST
Katrina helps leaders understand how today’s customer decides who to trust and what that means for growth.
Katrina brings deep commercial experience to her work. She led a $140M sales team for a Fortune 100 company and built a 150,000-strong community on a minimal marketing budget.
She has been speaking professionally for over a decade, delivering keynote presentations across Australia, the US and Europe, and has presented alongside companies including Google, Facebook and Audible.
Katrina is the author of two best-selling books and a recognised media commentator on customer behaviour and business growth.
Her work draws on global research and real-world application, translating customer insight into practical strategies that improve conversion, retention and long-term growth.
Katrina’s fascination with customer behaviour started early and has shaped a career dedicated to understanding how people decide what to buy and who to trust.
Because in today’s market, understanding your customer is no longer optional.
It is the foundation of growth.
ACCOMPLISHMENTS
- ZPlatinum award winner at The Nobel Awards in 2025 - Outstanding Leadership in Marketing
- ZBest Speaker award winner at the prestigious 2018 M2Moms conference in New York
- ZNamed by Remodista as one of 100 Women2Watch in Business Disruption which “recognizes leaders and innovators who are solving complex and forward-thinking challenges in all areas of global business"
- ZFinalist in B&T's Women in Media Awards 2017-2021
- ZTop 50 Small Business Leader 2021
- ZGlobal speaker who has shared the stage with Facebook, Google and Audible
- ZCo-Founder and Contributor to The BIG Small Business Survey, an annual research project identifying the key issues impacting Australia's small business community
- ZLeading national researcher into Australian mothers' consumer behaviours with significant research undertaken in 2016, 2019 and 2022
WHY WORK WITH ME?
Congratulations. You’ve made it this far by yourself. But there are a lot more challenges and twists still to come in your story. It’s hard to navigate them on your own. Forbes says 90% of leaders will improve when they hire a business strategist.
One thing I’ve learned from decades running a $140 million team and then my own businesses is that having expert, experienced help is key. Someone to hold you accountable. To interpret marketing technology and trends. To do the research legwork so you understand your ideal customer and how to keep them forever.
My top skill is using a data-based approach to investigate what you are your business are doing brilliantly, where you need help and how to create and implement a blueprint for success. I share my proven strategies and experience so you can cut costs, create dream partnerships, understand marketing and see profits soar.
STAY AHEAD OF THE TRUST CURVE
I'm currently running new national research into customer trust in Australia,
and I'd love for you to see the results first.
Join my fortnightly newsletter for fresh insights on customer behaviour, trust and growth,
plus early access to my research findings before they go public.