GLOBAL KEYNOTE SPEAKER CUSTOMER INSIGHT STRATEGIST
who is katrina?
Katrina helps leaders understand how today’s customer decides who to trust and what that means for growth. Katrina brings deep commercial experience to her work. She led a $140M sales team for a Fortune 100 company and built a 150,000-strong community on a minimal marketing budget. She has been speaking professionally for over a decade, delivering keynote presentations across Australia, the US and Europe, and has presented alongside companies including Google, Facebook and Audible. Katrina is the author of two best-selling books and a recognised media commentator on customer behaviour and business growth.
Her work draws on global research and real-world application, translating customer insight into practical strategies that improve conversion, retention and long-term growth. Katrina’s fascination with customer behaviour started early and has shaped a career dedicated to understanding how people decide what to buy and who to trust. Because in today’s market, understanding your customer is no longer optional.
It is the foundation of growth.
WHY BOOK KATRINA
A Distinct Perspective on Customer Trust
Katrina focuses on how customers decide who to trust and how that drives growth, not generic marketing theory.
Research-Driven
Insight
Evidence based insights grounded in research, not opinion or commentary, including new national research currently underway into customer trust in Australia.
Tailored to Your
Audience
Content adapted to your industry, audience and event objectives for maximum relevance and audience engagement.
Commercial and
Practical
Clear strategies that improve conversion, retention and customer loyalty.
Global
Perspective
International speaking experience across Australia, New Zealand, the US, UK and Canada.
Easy to
Work With
Professional, responsive and collaborative from briefing to delivery and beyond.
TRUSTED BY LEADING ORGANISATIONS
ACROSS AUSTRALIA AND GLOBALLY
LEADING KEYNOTE
The Trust Deficit
How Today’s Customers Decide Who to Trust and Why It Drives Growth
Customer behaviour has changed. Most organisations have not caught up.
Today's customers no longer ask, Who is best? They ask, Do I trust this enough to choose it?
This is The Trust Deficit, the growing gap between how much organisations believe they are trusted and how much customers actually trust them. And it is quietly costing them conversion, loyalty and growth.
In this leading keynote Katrina introduces The Customer Trust Code, her original framework for how trust is built, lost and assessed across every generation, from Baby Boomers to Generation Alpha. Katrina’s current national primary research into customer trust in Australia is building on this framework to support this keynote with fresh, real-time data.
"Katrina McCarter is one of the most insightful voices on customer behaviour and trust in the market today." Andrew Griffiths, International Bestselling Business Author
katrina’s 2026 keynote topics
THE TRUST
DEFICIT
How Today’s Customers Decide Who to Trust and Why It Drives Growth
MEET YOUR CUSTOMERS
WHERE THEY ARE
How Different Generations Choose, Engage and Decide
DIFFERENT
OR DIE
How to Stand Out in a Market Where Customers Have Endless Choice
MARKETING WITH
NO MONEY
How to Grow Your Business Without a Big Budget
GET MORE
CLIENTS
How to Get Found, Chosen and Recommended
THE POWER
SHIFT
How Women Are Reshaping Consumer Behaviour and Growth
THE IDEAL ENGAGEMENT
Designed for impact, not just inspiration
Most keynotes inspire in the room and fade by Monday morning.
The organisations that see real change don’t just bring in a speaker. They bring in a speaker and then do the work.
1. KEYNOTE — Setting the direction and reframing how customers decide who to trust
2. WORKSHOP — Turning insight into practical, organisation-specific strategies
3. IMPLEMENTATION — Driving momentum post event with bespoke programs, masterminds and resources
thinking about booking me?
grab my SPEAKER KIT to learn more
WHAT THEY
SAY FEEL ACHIEVED
“Katrina delivered a highlight presentation to almost 500 delegates at our Look Forward Conference in October, educating our audience of optometrists and their teams to better understand Gen Y and Gen Z in order to attract, engage and delight these future eyecare consumers. As always, Katrina’s delivery landed perfectly. She managed to simplify complex ideas through an easy to follow structure, providing practical strategies and advice for implementation now and in the future. This keynote attracted a 5 star rating from attendees and as a result of the interest in this topic, we have scheduled full day generational marketing face to face education sessions for our members with Katrina in 2023.”
“We have been fortunate to feature Katrina McCarter on our M2Moms®-Marketing to Moms program for the past 3 years. Founded in 2005, M2Moms® is the only executive learning event in the world that specializes in helping brands deliver better business results with today’s mom & family consumers. Katrina is one of the leading voices in the world on this topic. She is a global expert whose passion and prowess is boundless and borderless. Katrina has a signature style of speaking that is smart, clear, logical and action oriented. Katrina uses case study examples that help us understand immediately how the keys she teaches can be applied to produce positive results. Her new book, The Mother Of All Opportunities: A strategy for a decade of growth, profits and market share gains, is a must-read for all mom-brand businesses. On the page or on the stage, Katrina McCarter never disappoints. She’s got the goods.”
Nan McCann Co-Founder & Producer M2Moms®-The Marketing to Moms Conference M2W®-The Marketing to Women Conference
“Wow. It is rare you get to work with someone who is not just engaging but knows her stuff and knows it well. What stood out for me were two things.
1. the amount of research and time Katrina put into tailoring her presentation for the client.
2. Her innate and uncanny ability to make the complex simple and articulate it clearly and concisely.
Don’t hesitate, just book her.”
Nigel Collin, Keynote Speaker, Emcee and Facilitator
“Katrina ROCKED our stage. In less than 5 minutes she had 350 people in rapturous applause! What more could I ask for?”
Glen Carlson, Dent Global
“I had the pleasure on programming Katrina into the content for ad:tech Sydney and I am really pleased I did. Her delivery was polished and insightful. In a world where technology is personalising everything around us, it is important that marketers think about different segments deeply and clearly.”
Ryf Quail, Content Director, ad:tech Sydney
Other ways i can assist you
NATIONAL ROADSHOWS
BESPOKE TRAINING PROGRAMS
WEBINARS & MASTERCLASSES
VIDEO &
WRITTEN CONTENT
PRIVATE
PODCASTS
BOOK NOW
and Katrina will be in contact within 24 hours.