In November 2018, Katrina launched the world’s first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

In Marketing to Mums – the podcast, Katrina McCarter interviews leading experts from the around the globe to share latest research, insights and the subtle nuances of different Mum segments. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the podcast caters for CMOs, Marketing Directors, Marketing Managers, Brand Managers, Digital Marketing Executives, Customer Insight teams and Business owners.

Katrina’s podcast are approximately 30 minutes per episode making them perfect for the commute to and from the office.

You can find out more about the podcast and have a listen here.