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In this episode Katrina shines a light on the power of niching. Whilst it feels counter intuitive for many, Katrina believes narrowing your focus to a specific segment of the market is one of the most effective strategies a small business owner has to build a sustainable, profitable business.
MARKETING & PARTNERSHIP STRATEGIST, BUSINESS COACH, SPEAKER, AUTHOR
About The Host
Katrina McCarter is a Business Coach, Author, Speaker and Australia’s leading marketing and partnerships strategist. She is founder of Partnership Mastery and Marketing to Mums and works with small business owners and entrepreneurs to accelerate their path to success.
She’s been featured in Mumbrella, B&T, The Age, Sydney Morning Herald, ABC Radio, Inside FMCG and CEO Magazine. She’s a contributor to Flying Solo and Inside Small Business.
For information about business coaching please click here: https://www.katrinamccarter.com/privatecoaching/
Connect with Katrina at: email@example.com