by katrinam | Oct 2, 2024 | Uncategorised
Coming into spring, I needed to reset and replenish my creative batteries. But I also had a mission to complete: to research whether a great customer experience still drives business growth at a time when digital tools are transforming the landscape. Ever the...
by katrinam | Sep 2, 2024 | Uncategorised
Having just clocked up another birthday, there’s one unusual business metric I’m increasingly watching very carefully—sleep. If you’ve ever experienced disrupted sleep (hello, parents) and the chaos it can cause in how you feel emotionally, mentally and physically,...
by katrinam | Aug 20, 2024 | Uncategorised
On any given day women run the consumer world, according to Forbes. Their spending power means they make 85% of global purchases. So knowing how to market to women and particularly mums during a cost-of-living crisis is vital for businesses now. You need to make them...
by katrinam | Jul 16, 2024 | Uncategorised
Most of us have been there. Checking our business’ Google or Facebook reviews when we find an absolute stinker that talks about bad service, a terrible experience, a poor quality product, huge disappointment. Yeah, it’s gutting. Very hard to read and to know that it’s...
by katrinam | Jun 11, 2024 | Uncategorised
When my friend Ros raved about her new July luggage, I listened. A senior executive and mum of two, Ros is an early adopter of anything in the fashion, homewares and apparel categories and has a keen nose for a great customer experience. She cottoned on to July (named...
