by katrinam | May 10, 2024 | Uncategorised
There are four common mistakes business owners make when seeking PR, according to Candice Gersun, the director and co-founder of Sydney business Reconnect PR. She should know. Candice has over two decades of PR experience. With the mission of harnessing the power of...
by katrinam | Apr 17, 2024 | Uncategorised
Along with walking uphill for hours with a backpack, what I’m obsessed with is market research. In life and work, I’m data informed. I do deep dive research on new cars, holiday destinations, skincare, movie choices, you name it. I have a business strategy even when...
by katrinam | Feb 21, 2024 | Uncategorised
A couple of years ago I worked with a new client on partnerships. Clarissa Rayward, a lawyer who has one business called Business Family Law Centre, and another called Happy Lawyer, Happy Life. It’s a collection of more than 150 lawyers from across Australia. These...
by katrinam | Oct 25, 2023 | Uncategorised
Not sure where you’re at, but it seems about six weeks ago that it was New Year’s Eve and 2023 was all shiny and fresh. Now we’ve seen off winter, there are mince pies on supermarket shelves – I know – and people are locking in summer holiday plans. Feels...
by katrinam | Oct 11, 2023 | Uncategorised
The best business advice I have for anyone wanting to get clear on goals and how to action them? Take a hike. Hiking has become my go-to when I need to plan. There’s something about being outside, disconnected, isolated that triggers creativity. And I also learned on...
by katrinam | Sep 13, 2023 | Uncategorised
Confession time: one of my driving life and work goals is to communicate clearly. Saying what I mean is important (as is meaning what I say.) Honesty and clarity have gotten me far, even when I’ve known that sometimes my feedback and thoughts are going to cause hurt....
