by katrinam | Jun 9, 2025 | Uncategorised
I’ve worked in marketing long enough to know that most customer experiences fall somewhere between forgettable and frustrating. You expect delays, dropped balls, generic service—and when something actually delights you? It stops you in your tracks. In a world where...
by katrinam | Apr 2, 2025 | Uncategorised
Let’s be honest—we live in a world with precious few surprises these days. Where surprise and delight is a dying art. We find out the sex of babies months before they’re born, tell friends the names we’ve picked out. We Google restaurant menus before setting foot...
by katrinam | Feb 20, 2025 | Uncategorised
As small business owners, there are countless things which keep us up at night. Wanting to support ourselves and our families. Worrying about marketing strategies, attracting customers, rising prices and reliable staff. Since I launched my first business almost...
by katrinam | Jan 19, 2025 | Uncategorised
In the competitive landscape of international keynotes, a “good” speaker provides information, but a world-class speakerprovides a competitive advantage. For conference organisers and corporate leaders seeking a “safe bet”, Katrina McCarter has...
by katrinam | Nov 20, 2024 | Uncategorised
One thing I always include when I’m updating my bio or About page is that I’m a five-time B&T Women in Media finalist. Not just because I feel proud of the work that went into that recognition but because I know that every business benefits massively from being...
