by katrinam | Nov 26, 2025 | Uncategorised
Every so often you read a stat that makes you rethink what you thought you knew about marketing. The latest one to have that effect on me is from the Harvard Business Review. And it’s a doozy. When someone spends just ten minutes interacting with your brand in the...
by katrinam | Nov 13, 2025 | Uncategorised
I’ve had a very big year of travel. Some of it was purely for pleasure — think Croatia, Montenegro, Albania and Greece in June. But most of it was for business: Birmingham in the UK, New Orleans, New York, plus plenty of trips up and down Australia’s east coast and...
by katrinam | Oct 6, 2025 | Uncategorised
There’s a fascinating paradox happening in family life right now. And if you’re running a dance school, swim program, gymnastics club or any children’s activity, you’re sitting right at the heart of the solution. On one hand, we have mums experiencing unprecedented...
by katrinam | Sep 29, 2025 | Uncategorised
When I travel, I can’t help but turn every overseas trip into a case study. It’s my version of people-watching — except instead of eavesdropping on conversations in cafés (okay, I do that too), I wander through streets and shops to see how retail is evolving. And on...
by katrinam | Sep 10, 2025 | Uncategorised
After three decades in marketing and countless brand launches, I thought I understood consumer behaviour. Then I spent a week researching the queuing culture in New York City, and realised that in 2025, the line itself has become the product. New Yorkers, notoriously...
