by katrinam | Oct 6, 2025 | Uncategorised
There’s a fascinating paradox happening in family life right now. And if you’re running a dance school, swim program, gymnastics club or any children’s activity, you’re sitting right at the heart of the solution. On one hand, we have mums experiencing unprecedented...
by katrinam | Sep 29, 2025 | Uncategorised
When I travel, I can’t help but turn every overseas trip into a case study. It’s my version of people-watching — except instead of eavesdropping on conversations in cafés (okay, I do that too), I wander through streets and shops to see how retail is evolving. And on...
by katrinam | Sep 10, 2025 | Uncategorised
After three decades in marketing and countless brand launches, I thought I understood consumer behaviour. Then I spent a week researching the queuing culture in New York City, and realised that in 2025, the line itself has become the product. New Yorkers, notoriously...
by katrinam | Aug 5, 2025 | Uncategorised
Confession: in the past I was an overpacker. Took a king mattress camping (and a Saks Fifth Avenue dressing gown.) That should give you the full picture of how tough it was to whittle down choices when it came to clothes, toiletries and extra essentials for holidays....
by katrinam | Jul 23, 2025 | Uncategorised
We touched down in Split travel-weary but buzzing, armed with two carry-on bags, four countries on the itinerary and a shared craving for sunshine and adventure. Over the next three weeks, we followed the coast through Montenegro, Albania and Greece, dodging ferry...
