by katrinam | Aug 20, 2024 | Uncategorised
On any given day women run the consumer world, according to Forbes. Their spending power means they make 85% of global purchases. So knowing how to market to women and particularly mums during a cost-of-living crisis is vital for businesses now. You need to make them...
by katrinam | Jul 16, 2024 | Uncategorised
Most of us have been there. Checking our business’ Google or Facebook reviews when we find an absolute stinker that talks about bad service, a terrible experience, a poor quality product, huge disappointment. Yeah, it’s gutting. Very hard to read and to know that it’s...
by katrinam | Jun 11, 2024 | Uncategorised
When my friend Ros raved about her new July luggage, I listened. A senior executive and mum of two, Ros is an early adopter of anything in the fashion, homewares and apparel categories and has a keen nose for a great customer experience. She cottoned on to July (named...
by katrinam | May 29, 2024 | Uncategorised
Anyone who travels a bit knows how much it teaches you, from strategies about upgrades and how to handle jet lag and where to eat. One of my longstanding top tips is to put away your phone, forget Google maps and walk two blocks back from the main drag in any city or...
by katrinam | May 10, 2024 | Uncategorised
There are four common mistakes business owners make when seeking PR, according to Candice Gersun, the director and co-founder of Sydney business Reconnect PR. She should know. Candice has over two decades of PR experience. With the mission of harnessing the power of...
by katrinam | Apr 17, 2024 | Uncategorised
Along with walking uphill for hours with a backpack, what I’m obsessed with is market research. In life and work, I’m data informed. I do deep dive research on new cars, holiday destinations, skincare, movie choices, you name it. I have a business strategy even when...
