by katrinam | Sep 29, 2025 | Uncategorised
When I travel, I can’t help but turn every overseas trip into a case study. It’s my version of people-watching — except instead of eavesdropping on conversations in cafés (okay, I do that too), I wander through streets and shops to see how retail is evolving. And on...
by katrinam | Sep 10, 2025 | Uncategorised
After three decades in marketing and countless brand launches, I thought I understood consumer behaviour. Then I spent a week researching the queuing culture in New York City, and realised that in 2025, the line itself has become the product. New Yorkers, notoriously...
by katrinam | Aug 5, 2025 | Uncategorised
Confession: in the past I was an overpacker. Took a king mattress camping (and a Saks Fifth Avenue dressing gown.) That should give you the full picture of how tough it was to whittle down choices when it came to clothes, toiletries and extra essentials for holidays....
by katrinam | Jul 23, 2025 | Uncategorised
We touched down in Split travel-weary but buzzing, armed with two carry-on bags, four countries on the itinerary and a shared craving for sunshine and adventure. Over the next three weeks, we followed the coast through Montenegro, Albania and Greece, dodging ferry...
by katrinam | Jun 9, 2025 | Uncategorised
I’ve worked in marketing long enough to know that most customer experiences fall somewhere between forgettable and frustrating. You expect delays, dropped balls, generic service—and when something actually delights you? It stops you in your tracks. In a world where...
by katrinam | Apr 2, 2025 | Uncategorised
Let’s be honest—we live in a world with precious few surprises these days. Where surprise and delight is a dying art. We find out the sex of babies months before they’re born, tell friends the names we’ve picked out. We Google restaurant menus before setting foot...
